Prep: Strategic Context for Your Next Exec

Process:
• Week 1: Strategy interviews with CEO/founders (3-4 hours total)
• Week 1-2: Framework development using Dot Connector AI + validation
• Week 2: Professional packaging and delivery
• Day 1 of new exec: Full context package delivered

Investment: $15,000

What You're Replacing:
• 90 days of new exec's time hunting for context
• 20+ hours of CEO/founder time re-explaining strategy
• Early misalignment and missteps
• Credibility damage from preventable mistakes

ROI: If your new CPO is making $250K/year, 90 days = $62,500 in salary.

Prep costs $15K and cuts that ramp time in half (or more).

You Just Hired (Or Are About to Hire):

✓ Chief Operating Officer (COO)
✓ Chief Product Officer (CPO)
✓ Chief Marketing Officer (CMO)
✓ Chief of Staff
✓ VP of Operations
✓ VP of Product
✓ VP of Strategy
✓ VP of Marketing
✓ Any senior operator accountable for execution

And You Want:
✓ Faster time-to-value from your new exec
✓ Reduced risk of early misalignment
✓ Less founder/CEO time spent on ramp
✓ Strategic clarity documented (not just in people's heads)

This Is NOT For:
✗ Junior hires (ICs or managers)
✗ Functional specialists who don't need full strategic context
✗ Companies with clear, well-documented strategy (you probably don't have this, but if you do, you don't need Prep)

Scenario 1: New COO Hire

Series B startup hiring first COO. Founder has strategy in their head but it's not documented. Prep packages it before COO starts. COO shows up knowing exactly what to execute.

Scenario 2: Executive Transition

Outgoing VP of Product leaving after 5 years. New VP starts in 45 days. Prep captures the outgoing exec's strategic context so new VP doesn't start from scratch.

Scenario 3: Post-Acquisition Integration

One company acquires another. New operator joining to scale it. Prep documents current state strategy so new leader knows what they're inheriting.

Scenario 4: Strategic Reset

Company pivoting strategy. CEO wants new leadership team aligned on new direction before they start executing. Prep documents the new strategic clarity.

Q: How much of our time does this require?
A: 3-4 hours total. Usually broken into 2 sessions (90 min each) where I interview you/founders about strategic context.

Q: What if our strategy isn't fully defined yet?
A: That's exactly why Prep is valuable. The process of building these frameworks forces clarity. Your new exec inherits that clarity.

Q: Can we update the frameworks after they're delivered?
A: Absolutely. The Google Docs and Presentations are delivered as is editable. Frameworks should evolve as your strategy evolves.

Q: What if we have multiple new execs starting?
A: One Prep package usually serves all of them. Same strategic context for everyone. (Though we might customize a few frameworks per role.)

Q: Is this the same as onboarding documentation?
A: No. Onboarding is "here's how we use Slack" and "here's your benefits package." Prep is "here's WHY we exist and WHAT we're building and HOW we execute."

Q: Do you interview the new exec as part of this?
A: Only if they've already started. Usually Prep is delivered before day one, so they inherit the context. But if they're already there, we can include them in validation.