You know where you're going. Your team keeps asking.
You see it clearly: which customers to target, what product to build, and how to go to market.
But your team keeps asking:
- "Who are we building for again?"
- "What's our positioning?"
- "Should we pursue this customer?"
- "Why aren't we doing enterprise?"
You answer. They build. It's not quite right. You re-explain.
Every week, same questions.
Every sprint, same misalignment.
Every launch, more rework than it should take.
The problem isn't their talent.
It's that your strategy lives in your head, not in a system they can execute against.